In this session, Hal Brierley recaps the evolution of customer engagement and shares his vision for the future, including the next big thing in loyalty: “Rewards for Engagement®.” He offers insights for students interested in a future career in customer engagement, discussing the characteristics that make a good loyalty program and customer engagement executive.
Loyalty 1.0: Understanding the “2-25 rule”
Loyalty 2.0: Recognizing the “18-55 rule”
Loyalty 3.0 with Rewards for Engagement®
REWARDS FOR ENGAGEMENT® is a registered trademark of Harold Brierley.
