Leading the Study of Customer Engagement
The Brierley Institute for Customer Engagement at SMU’s Cox School of Business is the nation’s first academic institute dedicated to the study of customer engagement. We offer a specialized program for MBA students seeking a deeper dive into this critical area. Through a carefully curated selection of elective courses, students gain the knowledge and practical skills to develop and implement proven strategies for acquiring and maintaining profitable customer relationships.
Addressing the Modern Customer Challenge
In today’s time-starved, social media-saturated environment, capturing and maintaining customer attention is a growing challenge. The Brierley Institute addresses this head-on by providing businesses with the tools they need to thrive. We bring together leading scholars and industry practitioners to explore cutting-edge customer engagement practices and foster a vibrant community of learning.
Fostering Collaboration and Innovation
The Institute actively supports academic research through direct sponsorship and our annual Professors’ Institute, which convenes faculty from top business schools to discuss and advance the field. Looking ahead, we will host an annual invitation-only conference, uniting academics, and industry professionals to collaborate on research initiatives and influence curricula to solve business challenges. This collaborative approach bridges the gap between theory and practice, equipping businesses with the latest insights to navigate the ever-evolving customer landscape.
Join Us in Shaping the Future of Customer Engagement
The Brierley Institute is at the forefront of customer engagement research and education. We invite you to explore our programs, research initiatives, and upcoming events to discover how we can help your business forge stronger, more profitable customer relationships.