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Words of Wisdom

Videos, Words of Wisdom

What makes a Program Successful

October 9, 2018

Hal Brierley shares his insight on making a Customer Loyalty program successful, specifically, who to target and how to avoid…

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The Value of Thank You
Videos, Words of Wisdom

The Value of a Thank You

October 9, 2018

The easiest, and least expensive way to drive loyalty is to simply to say thank you, and businesses don’t say…

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Variety is the Enemy of Loyalty
Videos, Words of Wisdom

The Enemy of Loyalty

October 9, 2018

While well-designed incentives can drive incremental patronage, variety, and the urge to try new things, can be the enemy of…

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Blockbuster and Eye Catching Rewards
Videos, Words of Wisdom

Thresholds and Cadence are the Secret for Driving Customer Behavior

October 9, 2018

While Blockbuster failed to recognize the treats from Netflix and Redbox, Blockbuster Rewards is an excellent example of the use…

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Prepayment is the Ultimate form of Loyalty
Videos, Words of Wisdom

The Ultimate form of Loyalty

October 9, 2018

Prepayment may be the ultimate tool for capturing customer loyalty. Once one has made a financial commitment, whether it’s putting…

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