Hal Brierley shares his insight on making a Customer Loyalty program successful, specifically, who to target and how to avoid…
Words of Wisdom
The Value of a Thank You
October 9, 2018The easiest, and least expensive way to drive loyalty is to simply to say thank you, and businesses don’t say…
The Enemy of Loyalty
October 9, 2018While well-designed incentives can drive incremental patronage, variety, and the urge to try new things, can be the enemy of…
Thresholds and Cadence are the Secret for Driving Customer Behavior
October 9, 2018While Blockbuster failed to recognize the treats from Netflix and Redbox, Blockbuster Rewards is an excellent example of the use…
The Ultimate form of Loyalty
October 9, 2018Prepayment may be the ultimate tool for capturing customer loyalty. Once one has made a financial commitment, whether it’s putting…