This session explores the customer engagement design process through an examination of two established programs: Macy’s Star Rewards and JCPenney Rewards. Students focus on defining program goals, target audiences, and benefits. By building on these examples, we’ll then develop a “strawman” for a hypothetical mall retailer.
See more from our discussion, including a recap on the fundamentals of a successful program:
Class 5 Program Design Deck With Photo
