In October 2017, the Brierley Institute hosted a discussion featuring Bob Crandall, former CEO of American Airlines, and Doug Parker, current CEO of American Airlines. The event centered around the creation of the iconic AAdvantage program.
Hal Brierley led a conversation, where Bob Crandall and Hal shared insights on the program’s launch, the inspiration behind its inception, and how the original design has evolved. Additionally, Doug Parker, AA’s CEO, discussed the program’s significance for American Airlines, the world’s largest airline.
The Origins of Brierley Institute for Customer Engagement (Highlights):
The Origins of American AAdvantage (Highlights):
American AAdvantage Today (Highlights):
