The Brierley Institute for Customer Engagement
  • Home
  • Blog
  • People
  • Listening
  • Videos
    • Events
    • Words of Wisdom
  • Classwork
  • Twitter
  • LinkedIn
  • Facebook
Classwork

Class 2: Programs

November 5, 2018

Last week, after Harvard Business School professor John Deighton taught the Hilton HHonors case, our discussion on programs ranged from the award winning launch of HHonors in 1987 to how Emirates today onboards a new member in their Skywards program.

Class 2 deck
Click the image above for a preview of class materials.

Related Posts

  • Class 7: Program Operations
  • Class 6: Program Economics
  • Class 5: Program Design
Copyright © 2016 - 2021 Brierley Institute for Customer Engagement. All rights reserved.
  • Twitter
  • LinkedIn
  • Facebook
Privacy Policy