Classroom, Engagement

Program Economics

October 17, 2018

In this session we explore the key metrics and variables that determine a program’s success. By building financial models for a hypothetical program, MBA students gain insights into the economic considerations behind customer engagement strategies. We’ll analyze real-world examples from companies like GameStop, AMC Theatres, and American Eagle Outfitters to see how they leverage these principles to engage their shoppers.

See more from our discussion here:

Class 6 Deck Image
Click the image above for a preview of class materials.