Classroom, Engagement

Customer Psychology

October 17, 2018

This session explores the psychological factors that influence customer engagement programs. We’ll delve into how consumers are motivated by the pursuit of status within a program, their reactions to losing status or rewards, and the distinction between “attainable” and “aspirational” program levels.

What companies are most important to you for earning — and maintaining — status?

Class 4 deck edited
Click the image above for a preview of class materials.