Hal Brierley shares his insight on making a Customer Loyalty program successful, specifically, who to target and how to avoid…
Hal Brierley
Thresholds and Cadence are the Secret for Driving Customer Behavior
October 19, 2018While Blockbuster failed to recognize the treats from Netflix and Redbox, Blockbuster Rewards is an excellent example of the use…
Customer Engagement – From Conception to Industry Leadership
October 25, 2017In October 2017, the Brierley Institute hosted a discussion featuring Bob Crandall, former CEO of American Airlines, and Doug Parker,…
Introducing the Brierley Institute for Customer Engagement
September 14, 2016On September 14, 2016, announced a significant milestone by establishing the nation’s first academic institute devoted to Customer Engagement. This…