Videos, Words of Wisdom

Thresholds and Cadence are the Secret for Driving Customer Behavior

October 9, 2018
Blockbuster and Eye Catching Rewards

While Blockbuster failed to recognize the treats from Netflix and Redbox, Blockbuster Rewards is an excellent example of the use of a threshold and the right cadence to drive sales. “Rent five this month, get a free video next month” increased average rentals and drove repeat visits.