Class 4: Customer Psychology

November 16, 2018

Psychology is a key piece of successful Customer Engagement programs. In this week’s MBA class, we examined how consumers pursue status, how they react to the loss of a status level or earned rewards, and what makes a level “attainable” vs. “aspirational.”

What companies are most important to you for earning — and maintaining — status?

Class 4 deck edited
Click the image above for a preview of class materials.